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Chrysler’s success is no fluke; it’s built for the future

The U.S. auto industry exceeded even the most optimistic expectations in February. Manufacturers collectively posted their strongest sales since 2008 as a mix of pent-up demand, rising consumer confidence – and increased loan availability – sent buyers racing back to showrooms at levels not seen since the start of the Great Recession.

Few automakers had more to crow about than Chrysler. The automaker posted an overall 40 percent increase for the month – marking its 23rd consecutive monthly increase in demand and its strongest point since emerging from Chapter 11 bankruptcy protection in 2009.

Only a handful of manufacturers managed to post a bigger gain than Chrysler – including Volkswagen, which sold more cars in the U.S. during February than it had at any time during the last four decades. But what was particular significant about Chrysler’s strong showing was that it still hasn’t rolled out all the small, high-mileage offerings that might take advantage of rising fuel prices. Yet even some of its biggest offerings fared well, with the flagship Chrysler 300 sedan racking up a five-fold increase in demand.

via Bottom Line.



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