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Chrysler Group Launches Diversified CPO Program – F&I Magazine

Chrysler Group announced the launch of Diversified Certified, a program that enables Chrysler Group dealers to certify and sell competitive-make, pre-owned vehicles backed with a Chrysler Group warranty.

The 140 FIAT studios now open in the United States are the first to launch the Diversified Certified program. Chrysler, Jeep, Dodge and Ram Truck dealers will join the program in about 60 days, according to Chrysler Group.

“Today is a new chapter for certified pre-owned vehicles,” said Eric Swanson, head of Certified Pre-Owned Vehicles at Chrysler Group. “Just because we didn’t build the vehicle, doesn’t mean we won’t back it with a Chrysler Group warranty. Of course, we always want our customers to visit our dealers and purchase a new or certified pre-owned Chrysler Group model, but now we have given them another option to consider.”

via F&I Magazine.



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