Ford ranked highest in Dataium’s Automotive Shopper Intensity index, while Toyota’s Camry and Prius models rank highest among all new vehicles. The index, which predicts new-vehicle retail sales, also showed that sales in April increased nearly 10 percent from 2011.
The index also showed that sales were up 10 percent from last year, while the annual sales rate paced a 5 percent higher clip than April 2011. But the company did note the drag luxury vehicle sales on the annual sales rate.
“Although the overall SAAR (seasonally adjusted annual rate) number was almost 5 percent higher than April 2011 and we expect to see continued growth over the broader market, luxury brands continue to drag the retail SAAR down about 2 percent from the previous month,” read the report. For the first time this year, Ford received the highest ASI monthly ranking of all manufacturers, with leads for the domestic automaker more than doubling from the previous month. Japanese car maker Toyota dropped one ranking to the No. 2 spot, while Chevrolet remained in the third position for the second month in a row.
via F&I Magazine.