Ford Motor Co. is blaming its underestimation of U.S. demand for the 1.4 points its market share dropped in the U.S. in the first quarter of this year. The American automaker also says that it has learned its lesson and has already ordered an increase to its production.
To avoid another supply shortage, Ford is cutting summer shutdowns and increasing shifts so that it can produce more vehicles at a plant site it shares with Mazda Motor Corp. Talking about the recently finished first quarter, Mark Fields, Ford’s president of the Americas, said, “[the market] got a little bit ahead of [us].”
The belief within the company is that its redesigned 2013 Escape and Ford Fusion will be what helps Ford recover from this slight dip.
via Auto Finance News.