The quality of the cars rolling out of U.S. dealer showrooms has reached the highest level ever, according to a new study by J.D. Power and Associates.
“This is, without doubt, the best level of quality we’ve ever seen,” said Dave Sargent, vice president of global automotive at J.D. Power.
But while traditional problems like squeaks, rattles and electrical glitches have become increasingly uncommon, owners are registering a growing number of complaints about their high-tech audio, entertainment and navigation systems. Younger buyers — those under 35 — are about twice as likely as older buyers to complain about tech issues
Sargent described the challenge of building in more technology — without quality issues as “the battleground of the future” among manufacturers.
Power’s 2012 Initial Quality Survey shows a nearly 5 percent improvement compared with last year’s results on the number of problems owners experienced with their vehicles. Of the 34 brands ranked by the IQS, 26 improved their 2011 results, only five showed declines. Of 185 different models that were on the market during both years, 65 percent improved their quality scores in 2012.
via Bottom Line.