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Chevy introduces buy-back guarantee program

Hoping to maintain its momentum as key Japanese competitors recover from last year’s production cuts, General Motors’ largest brand has announced its new Chevy Confidence program which includes a “Love it or Return it” vehicle buy-back guarantee on all 2012 and 2013 models.

The maker is also launching a “Total Confidence Pricing” discount program aimed at clearing out inventories of leftover 2012 models. Most GM plants take a mid-summer break this month to convert production to the 2013 line-up.

“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing.

GM has used buy-back programs before, notably to prop up the Chevy Volt in the months after reports of battery fires threatened to unplug demand for the plug-in hybrid last year. But the breadth of the new program is significant, covering all 2012 and ’13 models.

To qualify, vehicles must be returned within 30 to 60 days, have less than 4,000 miles on the odometer and experience no damage.

via Bottom Line.

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