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Ford’s CPO program sees 29 percent growth

Ford Certified Pre-Owned vehicle sales grew 29 percent this year compared to 2011.

According to John Felice, general manager of Ford and Lincoln sales, the rise in sales comes shortly after the CPO program underwent a major overhaul.

“A robust CPO program keeps more vehicles in the dealer network,” Felice said. “It improves residual values, enhances dealer profitability, brings more customers to Ford and Lincoln lots, and ultimately results in lower vehicle costs for consumers. As sales of our new products continue to grow, so will the demand for high-quality, low-mileage pre-owned Ford and Lincoln vehicles.”

Under the new CPO program, customers who buy Ford vehicles now receive a 12-month/12,000 mile comprehensive limited warranty coverage. The old offer only included a three-month/3,000 mile warranty. The powertrain warranty also improved to a seven-year/100,000 mile limited warranty coverage, up from a six-year/100,000 mile.

For those heading from car loan companies to Ford dealers, the automaker has just made it more user friendly and efficient in helping choose a car. Ford has begun using a new iPad application called Showcase to help customers find vehicles on their lots. The app allows consumers to check inventories and car features, allowing them to find vehicles that most suit their needs.

via Auto Finance News.



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