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Editorial

Consumers want more connected vehicles

The results of a recent survey showed consumers want more connectivity in their cars, as they look to plug in their smartphones and mobile devices to download applications.

According to a survey of more than 2,100 adults for Johnson Controls by Harris Interactive, 84 percent of people want car features to be controlled with a touch screen infotainment system, while 76 percent want the car to serve as a mobile hotspot for internet.

The survey motivates auto dealers to win over consumers with technological advances. One company has already pushed the envelope for those heading to car loan companies. According to Connected World Magazine, the all-new Ford Fusion Energi plug-in hybrid, which comes standard with SYNC, is the Connected World Connected Car of the Year 2013.

“SYNC has helped us evolve as an automaker, to think and act more like a technology company, with a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies one of the many things Ford is all about: Going further to transform innovative ideas into products that are affordable, attainable and valuable for millions of people.”

via Auto Finance News.

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